Where our coffee comes from

Roaster's El Salvadorian History

Four centuries of a small volcanic country — and five generations of one family — leading to the beans in your cup.

MEXICOBELIZEGUATEMALAHONDURASNICARAGUACOSTA RICAPANAMACOLOMBIACUBAJAMAICAVENEZUELA →ECUADOR ↓Caribbean SeaApaneca–Ilamatepec coffee highlandsPacific OceanTacubaAhuachapánAtacoApanecaSanta AnaSan Salvador

Stylized map, not to scale. The amber towns are the ones on our labels — Guillermo’s home ground. Tap an era below to light up where it happened.

The Morán family threadEl Salvador

1524 starts here — scroll right toward today

Tap any era — the map answers

Taste the sixth generation

Every El Salvador lot we roast — Ataco, Tacuba, and more — carries this whole story with it.